Lady Gaga’s highly anticipated new release, ‘Born this Way’, could just break several sales records as projected by Billboard. The final sales figures in the US isn’t out yet – not until Wednesday – but the album is in a good position to topple Taylor Swift’s and even N*Sync’s records.
After moving 500,000 copies on its first day of release, ‘Born this Way’ could easily dethrone N*Sync’s ‘Celebrity’ release, for having the biggest opening week after moving 1.88 million copies on its first week on the shelves back in 2001. In fact, with the rate Gaga’s album is selling, it could also outsell Taylor Swift’s ‘Speak Now’, which posted a record of 1,047,000 copies sold upon its release last fall. Billboard projects ‘Born this Way’ to sell 1.15 million copies, and after hitting almost half of its projected goal on its opening day alone, Swift’s third album might soon concede to Lady Gaga’s own third release.
Indeed, ‘Born this Way’ is posting very impressive sales numbers, after all, Amazon priced the album at only 99 cents apiece during the first two days it surfaced in the market, resulting to 330,000 copies of the album being sold. Add to that the 104,000 copies sold via iTunes, 35,000 copies of the album’s physical format sold through Target, plus the 45,000 CDs sold via Best Buy, however, Billboard may not include that last parameter as part of the album’s stats as some copies were given away as a freebie bundled with every Smartphone purchase. Another significant factor that helped boost the album’s sales is its availability even in non-traditional outlets such as CVS, Walgreens, Whole Foods and in more than 20,000 other non-media retailers nationwide.
Across the pond, ‘Born this Way’ also dominated the UK charts by moving 215,000 copies on its first day of release on Sunday. It posted the biggest first week sales in the UK for the year, after all, the record’s figures is far greater than the combined sales of all the other albums in the country’s top 10 charts.

