In 2010 Lady Gaga didn’t really release a full length album. However she managed somehow to develop into an even greater star. Mostly this had to do with her continuing to work with what she already had- her incomparable videos and endless tour- as much as her being able to harness her well deserved and hard fought stardom while trying to be a forceful presence for social change. Gaga spoke out proudly and loudly to show her support for gay rights and opposed the policy “don’t ask, don’t tell.” In the process, Lady Gaga became the type of superstar that hasn’t been seen in decades: someone who isn’t afraid to offend despite having a lot to lose.
Her fearlessness, along with her continued success on the charts and pushing the envelope with her event videos, is the reason Lady Gaga was chosen as the Woman of the Year by MTV News. It’s the second year in a row she has won the award. It seems quite fitting. No one, after all, has dominated the pop culture as well as musical landscape the way she has during the last two years. She dominated this year a bit differently. To honor her reign, here’s a retrospective of 2010 for Lady Gaga, the year where she transformed from being a pop icon into a genuine social force.
Highlights From 2010: Gaga started 2010 the way she closed out 2009: being on tour. She wowed audiences in January with a four night, triumphant run at Radio City Musical Hall in New York City. Then at the Grammys she stole the show with her duet with Elton John and outrageous wardrobe. Her and Cyndi Lauper teamed up on the campaign MAC AIDS Fund VIVA Glam. Her Brit Awards performance paid tribute to Alexander McQueen, the late fashion designer. In February, Gaga started to revamp her Monster Ball Tour as well as her forthcoming video for “Telephone,” which helped to catapult her into even greater fame.
The Jonas Akerlund directed “Telephone” was full of lightning fast nods to popular culture as much as it was to near nudity and wanton violence. It made its premiere on March 11, developing into the event video that all other of its kind would become judged against. Fans as well as celebrities loved it. The clip inspired countless tributes on YouTube. Talk about a sequel followed quickly.
In April, it was announced that Gaga would be one of the headliners at Lollapalooza. She also made Time magazine’s list as one of their “100 Most Influential People.” She had her fans in a panic in June when she informed Larry King she had been tested for lupus and was borderline positive. She then wowed the fans with the video “Alejandro which mixed religious symbolism with German Expressionism. Some thought she went a bit too far.
Then she informed Rolling Stone that her new set was finished. She premiered “You and I,” the first song off the album at the White Tie and Tiara Ball by Elton John. Another leg on her Monster Ball tour kicked off in Montreal. At a show of hers in Arizona, Gaga encouraged her fans to protest Arizona’s immigration law. In April she won a record breaking and whopping 12 nominations from the Video Music Awards. At Lollapalooza she delivered with a set that was surreal.
In September at the VMAs Gaga won eight awards, including one for Video of the Year. She announced the title of her new album was “Born this Way.” However all that people were talking about was Gaga’s infamous “meat dress.” For the rest of the month it dominated celebrity gossip. Another thing of note was Gaga’s dates at the show: women and men from the Service Members Legal Defense Network. They had all been discharged or prohibited from serving in the Armed Forces due to the fact that they were gay.
Gaga, inspired by the stories, started a loud campaign for having the long standing military policy “don’t ask, don’t tell” overturned. Gaga called on Harry Reid, Senate Majority Leader, to vote to repeal the measure. She posted an impassioned plea on video, encouraging her fans to contact their senators to demand they also vote. In Maine she hosted an impromptu rally that grabbed the attention of Maine Senators Susan Collins and Olympia Snowe. Her efforts ultimately failed. Senate Democrats weren’t able to gather enough votes to start a debate on the issue. However Gaga continued her adamant support of gay rights. RedOne, the producer said the theme of her album “Born This Way” would be freedom.
Lady Gaga capped 2010 off by surpassing 1 billion views on YouTube and was also named as one of the 100 Most Power Women by Forbes and Artist of the Year by Billboard. She was nominated for six Grammys, had two songs on the Top 25 countdown on MTV News, including “Telephone” in the No. 10 spot. Madame Tussauds made eight wax figures in her honor. Then there is “Born This Way.” The new album is due to be released early next year. By all accounts the set is shaping up into something great. It does raise a question: next year at this time will we be awarding Gaga with her third consecutive award as Woman of the Year? We aren’t going to bet against it. As Lady Gaga proved in 2010, anything is possible.